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Tuesday 11 December 2018
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What to Consider When Marketing a Film

What to Consider When Marketing a Film

Creating a film is an enormous endeavour that takes several hours of hard work and lots of people to make a finished product. Once the film is done, the next part is pretty difficult, you have to get people excited to go see it.

While it is far from an easy feat to market your film to everyone and get them all excited to see it when it is released, there are certain things that need to be done that helps ensure your film reaches the right people and garners enough attention. Through the right marketing campaign, you have the ability to make your film a success.

Assessing All Aspects of the Film

Award winning places, such as The Solid State Movie Marketing Company, do a lot of work when it comes to marketing a film, which is usually started by taking a look at the film in its entirety. Once the marketing company has thoroughly looked at the film, they have to evaluate all aspects of it and find the strengths and weaknesses of it.

For example, if a film is in the horror genre, it is probably in the marketing team’s best interest to find the most tense and frightening moments in the film to help promote it. After the team has discovered the strengths and weaknesses of the film, they can better focus on how to use those aspects to market the film to potential fans.

Analysing the Competition

When a film comes out, it usually has to compete with other motion pictures in multiple theatres. Depending on the type of film you have, and how it is marketed, the competition that you’re going up against may be helpful or harmful to the success of your film.

The best thing to do is make a complete analysis of the other films coming out around the same time as yours and find out ways to differentiate it from the competition. With a trailer that feels original, even films that cover similar topics can be marketed to be completely different.

Choosing the Right Branding

Marketing encompasses various fields, which range from teasers to trailers, and even what people are saying about the film on social media. Even the posters being created for the film are a form of marketing that requires a lot to go into it.

With so much importance that goes into every aspect of marketing, the film that you’re creating needs to have a strong branding behind it. The visual aesthetic needs to be the same and recognisable throughout all forms of marketing so that people are capable of immediately recognising what images and themes represent the film.

Excellent branding doesn’t just help in making people aware of the presence of your film, but it also helps make the film stick in a person’s mind so that they recognise it anytime they come across a certain advertisement or poster. A powerful presence makes it easier for people to have a conversation about the film and build excitement for it.